Pocket Guide to Business for Engineers and Surveyors
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Pocket Guide to Business for Engineers and Surveyors
Bergeron, H. Edmund
John Wiley & Sons Inc
12/2009
288
Dura
Inglês
9780471758495
15 a 20 dias
530
Descrição não disponível.
Preface ix
1 Professionalism & Business 1
What Is a Professional Surveyor or Engineer? 2
The Dual Career Path 7
Being an Entrepreneur versus Climbing the Corporate Ladder 9
Types of Business Organizations and Their Structure 11
2 Managing Yourself 17
A Personal Quiz 18
Paradigms 19
Principles 22
Maslow's Hierarchy of Needs 23
Theory X & Y 25
Time Management 27
Interruptions 32
Procrastination 34
So What Is Personal Productivity Anyway? 36
So What's the Big Deal about Increasing Productivity? 38
3 Communications 41
Different Types of Communications 42
The Communications Model & Managerial Effectiveness 43
Listening 45
Speaking 48
Written Communication 60
Roadblocks to Effective Communication 70
Avoiding Roadblocks to Effective Communications 71
4 Leaders, Managers, & Motivation 73
Motivation 75
Leadership 81
Summary 94
5 Project Management 95
An Introduction to Project Management as a System 96
Pitfalls of No Project Management 101
How Did I Get to Be a PM Anyway? 103
Why Is PM Necessary? 104
The Project Life Cycle 106
Planning, Organizing, & Implementing Your Projects 109
6 Ethics & Professionals 135
Introduction 135
An Ethical Dilemma 136
Examples of Unethical Behavior 138
Professional versus Nonprofessional Ethics 140
Values & Morals 142
Ethical Obligations to Others 145
Codes of Ethics 148
Enforceability of Codes of Ethics 151
The Role of Mentoring 152
7 Basics of Financial Accounting & Analysis for Managers 155
Introduction 155
Accounting Basics 158
Income & Income Statements 164
The Balance Sheet-A Snapshot in Time 169
Capital Sources 175
Budgets 177
8 Legal Issues 191
Introduction 191
Definitions 192
The Legal System 194
Basics of Tort Law 203
Professional Liability 205
9 Marketing Professional Services 211
Introduction 211
How Do Surveyors and Engineers Get Work? 212
The Selection Process-Different Strokes for Different Folks 213
What's the Difference between Marketing, Advertising, and Sales? 216
The Market Planning Process 219
Prospecting 229
Maintenance Marketing & Cross-Selling 232
Interviews & Presentations 232
Scope of Work 238
Negotiating the Agreement 241
10 Ownership Transition 245
Introduction 245
The Leadership Development Plan 246
Planning for Ownership Transition-Exploring the Options 248
Bibliography 269
Index 271
1 Professionalism & Business 1
What Is a Professional Surveyor or Engineer? 2
The Dual Career Path 7
Being an Entrepreneur versus Climbing the Corporate Ladder 9
Types of Business Organizations and Their Structure 11
2 Managing Yourself 17
A Personal Quiz 18
Paradigms 19
Principles 22
Maslow's Hierarchy of Needs 23
Theory X & Y 25
Time Management 27
Interruptions 32
Procrastination 34
So What Is Personal Productivity Anyway? 36
So What's the Big Deal about Increasing Productivity? 38
3 Communications 41
Different Types of Communications 42
The Communications Model & Managerial Effectiveness 43
Listening 45
Speaking 48
Written Communication 60
Roadblocks to Effective Communication 70
Avoiding Roadblocks to Effective Communications 71
4 Leaders, Managers, & Motivation 73
Motivation 75
Leadership 81
Summary 94
5 Project Management 95
An Introduction to Project Management as a System 96
Pitfalls of No Project Management 101
How Did I Get to Be a PM Anyway? 103
Why Is PM Necessary? 104
The Project Life Cycle 106
Planning, Organizing, & Implementing Your Projects 109
6 Ethics & Professionals 135
Introduction 135
An Ethical Dilemma 136
Examples of Unethical Behavior 138
Professional versus Nonprofessional Ethics 140
Values & Morals 142
Ethical Obligations to Others 145
Codes of Ethics 148
Enforceability of Codes of Ethics 151
The Role of Mentoring 152
7 Basics of Financial Accounting & Analysis for Managers 155
Introduction 155
Accounting Basics 158
Income & Income Statements 164
The Balance Sheet-A Snapshot in Time 169
Capital Sources 175
Budgets 177
8 Legal Issues 191
Introduction 191
Definitions 192
The Legal System 194
Basics of Tort Law 203
Professional Liability 205
9 Marketing Professional Services 211
Introduction 211
How Do Surveyors and Engineers Get Work? 212
The Selection Process-Different Strokes for Different Folks 213
What's the Difference between Marketing, Advertising, and Sales? 216
The Market Planning Process 219
Prospecting 229
Maintenance Marketing & Cross-Selling 232
Interviews & Presentations 232
Scope of Work 238
Negotiating the Agreement 241
10 Ownership Transition 245
Introduction 245
The Leadership Development Plan 246
Planning for Ownership Transition-Exploring the Options 248
Bibliography 269
Index 271
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engineering, surveying licensure, continuing education, professional practice
Preface ix
1 Professionalism & Business 1
What Is a Professional Surveyor or Engineer? 2
The Dual Career Path 7
Being an Entrepreneur versus Climbing the Corporate Ladder 9
Types of Business Organizations and Their Structure 11
2 Managing Yourself 17
A Personal Quiz 18
Paradigms 19
Principles 22
Maslow's Hierarchy of Needs 23
Theory X & Y 25
Time Management 27
Interruptions 32
Procrastination 34
So What Is Personal Productivity Anyway? 36
So What's the Big Deal about Increasing Productivity? 38
3 Communications 41
Different Types of Communications 42
The Communications Model & Managerial Effectiveness 43
Listening 45
Speaking 48
Written Communication 60
Roadblocks to Effective Communication 70
Avoiding Roadblocks to Effective Communications 71
4 Leaders, Managers, & Motivation 73
Motivation 75
Leadership 81
Summary 94
5 Project Management 95
An Introduction to Project Management as a System 96
Pitfalls of No Project Management 101
How Did I Get to Be a PM Anyway? 103
Why Is PM Necessary? 104
The Project Life Cycle 106
Planning, Organizing, & Implementing Your Projects 109
6 Ethics & Professionals 135
Introduction 135
An Ethical Dilemma 136
Examples of Unethical Behavior 138
Professional versus Nonprofessional Ethics 140
Values & Morals 142
Ethical Obligations to Others 145
Codes of Ethics 148
Enforceability of Codes of Ethics 151
The Role of Mentoring 152
7 Basics of Financial Accounting & Analysis for Managers 155
Introduction 155
Accounting Basics 158
Income & Income Statements 164
The Balance Sheet-A Snapshot in Time 169
Capital Sources 175
Budgets 177
8 Legal Issues 191
Introduction 191
Definitions 192
The Legal System 194
Basics of Tort Law 203
Professional Liability 205
9 Marketing Professional Services 211
Introduction 211
How Do Surveyors and Engineers Get Work? 212
The Selection Process-Different Strokes for Different Folks 213
What's the Difference between Marketing, Advertising, and Sales? 216
The Market Planning Process 219
Prospecting 229
Maintenance Marketing & Cross-Selling 232
Interviews & Presentations 232
Scope of Work 238
Negotiating the Agreement 241
10 Ownership Transition 245
Introduction 245
The Leadership Development Plan 246
Planning for Ownership Transition-Exploring the Options 248
Bibliography 269
Index 271
1 Professionalism & Business 1
What Is a Professional Surveyor or Engineer? 2
The Dual Career Path 7
Being an Entrepreneur versus Climbing the Corporate Ladder 9
Types of Business Organizations and Their Structure 11
2 Managing Yourself 17
A Personal Quiz 18
Paradigms 19
Principles 22
Maslow's Hierarchy of Needs 23
Theory X & Y 25
Time Management 27
Interruptions 32
Procrastination 34
So What Is Personal Productivity Anyway? 36
So What's the Big Deal about Increasing Productivity? 38
3 Communications 41
Different Types of Communications 42
The Communications Model & Managerial Effectiveness 43
Listening 45
Speaking 48
Written Communication 60
Roadblocks to Effective Communication 70
Avoiding Roadblocks to Effective Communications 71
4 Leaders, Managers, & Motivation 73
Motivation 75
Leadership 81
Summary 94
5 Project Management 95
An Introduction to Project Management as a System 96
Pitfalls of No Project Management 101
How Did I Get to Be a PM Anyway? 103
Why Is PM Necessary? 104
The Project Life Cycle 106
Planning, Organizing, & Implementing Your Projects 109
6 Ethics & Professionals 135
Introduction 135
An Ethical Dilemma 136
Examples of Unethical Behavior 138
Professional versus Nonprofessional Ethics 140
Values & Morals 142
Ethical Obligations to Others 145
Codes of Ethics 148
Enforceability of Codes of Ethics 151
The Role of Mentoring 152
7 Basics of Financial Accounting & Analysis for Managers 155
Introduction 155
Accounting Basics 158
Income & Income Statements 164
The Balance Sheet-A Snapshot in Time 169
Capital Sources 175
Budgets 177
8 Legal Issues 191
Introduction 191
Definitions 192
The Legal System 194
Basics of Tort Law 203
Professional Liability 205
9 Marketing Professional Services 211
Introduction 211
How Do Surveyors and Engineers Get Work? 212
The Selection Process-Different Strokes for Different Folks 213
What's the Difference between Marketing, Advertising, and Sales? 216
The Market Planning Process 219
Prospecting 229
Maintenance Marketing & Cross-Selling 232
Interviews & Presentations 232
Scope of Work 238
Negotiating the Agreement 241
10 Ownership Transition 245
Introduction 245
The Leadership Development Plan 246
Planning for Ownership Transition-Exploring the Options 248
Bibliography 269
Index 271
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
