Applied Business Research - Qualitative & Quantitative Methods

Chapter 1 Introduction to business research Chapter 2 Business research values and methodology Chapter 3 Problem definition and preliminary data gathering Chapter 4 Theorising and the research question Chapter 5 Research planning and management Chapter 6 Qualitative data gathering Chapter 7 Qualitative data analysis Chapter 9 Measurement of variables Chapter 10 Measurement: Scaling, reliability, validity Chapter 11 Questionnaire design Chapter 12 Sampling Chapter 13 Other research methods Chapter 14 Quantitative data analysis Chapter 15 The research report Appendix 1 A refresher on some statistical terms Glossary of terms References Statistical tables

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• Gestão da pesquisa e desenvolvimento