Applied Business Research
-15%
portes grátis
Applied Business Research
Cavana
John Wiley & Sons Australia Ltd
01/2010
496
Mole
Inglês
9780471341260
15 a 20 dias
964
Descrição não disponível.
Chapter 1
Introduction to business research
Chapter 2
Business research values and methodology
Chapter 3
Problem definition and preliminary data gathering
Chapter 4
Theorising and the research question
Chapter 5
Research planning and management
Chapter 6
Qualitative data gathering
Chapter 7
Qualitative data analysis
Chapter 9
Measurement of variables
Chapter 10
Measurement: Scaling, reliability, validity
Chapter 11
Questionnaire design
Chapter 12
Sampling
Chapter 13
Other research methods
Chapter 14
Quantitative data analysis
Chapter 15
The research report
Appendix 1
A refresher on some statistical terms
Glossary of terms
References
Statistical tables
Introduction to business research
Chapter 2
Business research values and methodology
Chapter 3
Problem definition and preliminary data gathering
Chapter 4
Theorising and the research question
Chapter 5
Research planning and management
Chapter 6
Qualitative data gathering
Chapter 7
Qualitative data analysis
Chapter 9
Measurement of variables
Chapter 10
Measurement: Scaling, reliability, validity
Chapter 11
Questionnaire design
Chapter 12
Sampling
Chapter 13
Other research methods
Chapter 14
Quantitative data analysis
Chapter 15
The research report
Appendix 1
A refresher on some statistical terms
Glossary of terms
References
Statistical tables
Assunto não disponível.
Chapter 1
Introduction to business research
Chapter 2
Business research values and methodology
Chapter 3
Problem definition and preliminary data gathering
Chapter 4
Theorising and the research question
Chapter 5
Research planning and management
Chapter 6
Qualitative data gathering
Chapter 7
Qualitative data analysis
Chapter 9
Measurement of variables
Chapter 10
Measurement: Scaling, reliability, validity
Chapter 11
Questionnaire design
Chapter 12
Sampling
Chapter 13
Other research methods
Chapter 14
Quantitative data analysis
Chapter 15
The research report
Appendix 1
A refresher on some statistical terms
Glossary of terms
References
Statistical tables
Introduction to business research
Chapter 2
Business research values and methodology
Chapter 3
Problem definition and preliminary data gathering
Chapter 4
Theorising and the research question
Chapter 5
Research planning and management
Chapter 6
Qualitative data gathering
Chapter 7
Qualitative data analysis
Chapter 9
Measurement of variables
Chapter 10
Measurement: Scaling, reliability, validity
Chapter 11
Questionnaire design
Chapter 12
Sampling
Chapter 13
Other research methods
Chapter 14
Quantitative data analysis
Chapter 15
The research report
Appendix 1
A refresher on some statistical terms
Glossary of terms
References
Statistical tables
