Competing for Capital
-15%
portes grátis
Competing for Capital
Investor Relations in a Dynamic World
Marcus, Bruce W.
John Wiley & Sons Inc
04/2005
240
Dura
Inglês
9780471448624
15 a 20 dias
528
Descrição não disponível.
Acknowledgments ix Preface xiii
CHAPTER 1 Strategic Factors in a New Environment 1
The Coming of Sarbanes-Oxley and the Brave New World
CHAPTER 2 The New Investor-and What Influences the Investment Decision 9
This Ain't Your Father's House No More
CHAPTER 3 Regulation 27
Rules Of Disclosure-The SEC and Sarbanes-Oxley
CHAPTER 4 The Street 65
A Funny Thing Happened on the Way to Unbridled Wealth . . .
CHAPTER 5 Talking to the Financial Community and the Shareholder 89
Let Me Tell You About Our Company . . .
CHAPTER 6 Analysis and Analysts 123
What Do Analysts Really Want (Besides a Crystal Ball)?
CHAPTER 7 Dealing with the Business and Financial Media 165
On and Off the Record to Get It Right
CHAPTER 8 The Future of Investor Relations 205
If We Don't Know Where We're Going, How Do We Know How to Get There?
Index 209
About the Author 217
CHAPTER 1 Strategic Factors in a New Environment 1
The Coming of Sarbanes-Oxley and the Brave New World
CHAPTER 2 The New Investor-and What Influences the Investment Decision 9
This Ain't Your Father's House No More
CHAPTER 3 Regulation 27
Rules Of Disclosure-The SEC and Sarbanes-Oxley
CHAPTER 4 The Street 65
A Funny Thing Happened on the Way to Unbridled Wealth . . .
CHAPTER 5 Talking to the Financial Community and the Shareholder 89
Let Me Tell You About Our Company . . .
CHAPTER 6 Analysis and Analysts 123
What Do Analysts Really Want (Besides a Crystal Ball)?
CHAPTER 7 Dealing with the Business and Financial Media 165
On and Off the Record to Get It Right
CHAPTER 8 The Future of Investor Relations 205
If We Don't Know Where We're Going, How Do We Know How to Get There?
Index 209
About the Author 217
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
capital; indispensable guide; investor relations; market; investors; individual; victory; book; possibleand; regulatory; new; clear; director; affairs; former; public; sec; relations; simply; ir; textbook; profession; bruce
Acknowledgments ix Preface xiii
CHAPTER 1 Strategic Factors in a New Environment 1
The Coming of Sarbanes-Oxley and the Brave New World
CHAPTER 2 The New Investor-and What Influences the Investment Decision 9
This Ain't Your Father's House No More
CHAPTER 3 Regulation 27
Rules Of Disclosure-The SEC and Sarbanes-Oxley
CHAPTER 4 The Street 65
A Funny Thing Happened on the Way to Unbridled Wealth . . .
CHAPTER 5 Talking to the Financial Community and the Shareholder 89
Let Me Tell You About Our Company . . .
CHAPTER 6 Analysis and Analysts 123
What Do Analysts Really Want (Besides a Crystal Ball)?
CHAPTER 7 Dealing with the Business and Financial Media 165
On and Off the Record to Get It Right
CHAPTER 8 The Future of Investor Relations 205
If We Don't Know Where We're Going, How Do We Know How to Get There?
Index 209
About the Author 217
CHAPTER 1 Strategic Factors in a New Environment 1
The Coming of Sarbanes-Oxley and the Brave New World
CHAPTER 2 The New Investor-and What Influences the Investment Decision 9
This Ain't Your Father's House No More
CHAPTER 3 Regulation 27
Rules Of Disclosure-The SEC and Sarbanes-Oxley
CHAPTER 4 The Street 65
A Funny Thing Happened on the Way to Unbridled Wealth . . .
CHAPTER 5 Talking to the Financial Community and the Shareholder 89
Let Me Tell You About Our Company . . .
CHAPTER 6 Analysis and Analysts 123
What Do Analysts Really Want (Besides a Crystal Ball)?
CHAPTER 7 Dealing with the Business and Financial Media 165
On and Off the Record to Get It Right
CHAPTER 8 The Future of Investor Relations 205
If We Don't Know Where We're Going, How Do We Know How to Get There?
Index 209
About the Author 217
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
