Consumers and Services

Consumers and Services

Gabbott, Mark; Hogg, Gillian

John Wiley & Sons Inc

05/1998

284

Mole

Inglês

9780471962694

15 a 20 dias

458

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THE SERVICE CONSUMER.

Consumers and Services.

Pre-Consumption of Services.

Consuming Services.

Evaluating Services.

THE SERVICE CONSUMER IN CONTEXT.

The Tourism and Travel Consumer.

The Professional Services Consumer.

The Financial Services Consumer.

The Healthcare Consumer.

The Charity Consumer.

CONCLUSION.

Conclusion.

Index.
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recent years; marketing; attention; increasingly important; economy; sector; recognition; service; consumer; approaches; understanding; perspective; current; consumption; attempt; groundbreaking; industries; first; behaviour; serious; book