Crisis Management

Crisis Management

Planning and Media Relations for the Design and Construction Industry

Reid, Janine L.

John Wiley & Sons Inc

06/2000

216

Dura

Inglês

9780471354192

15 a 20 dias

476

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Crisis Identification and Prevention.

The Crisis Management Team.

Components of a Crisis Management Plan.

How Reporters Do Their Job.

Working with Reporters in a Crisis Situation.

More on the Good, the Bad, and the Truly Ugly.

News Conferences.

Communicating with Your Various Audiences When the News IsBad.

Developing Positive Relations with the News Media through a PublicRelations Program.

Training Your Employees to Be Prepared for a Crisis.

Crisis Recovery.

When Bad Things Happen to Good Companies: Two Case Studies.

Conclusion.

Appendix.

References.

Index.
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