Entrepreneurship in Hospitality and Tourism

Entrepreneurship in Hospitality and Tourism

A global perspective 2nd edition

Altinay, Professor Levent; Farmaki, Anna; Alrawadieh, Zaid

Goodfellow Publishers Limited

04/2025

280

Mole

9781917433037

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction; Part 1 : Entrepreneurs ; Ch 1Personality Traits and Entrepreneurial Intentions (Bagis); Ch 2 Culture and Entrepreneurship (Guerel); Ch 3 Social Entrepreneurs: an important, but often overlooked, type of tourism entrepreneur (Mottiar) ; Part 2 : Entrepreneurship and the Environment ; Ch 4 Institutional environment and Entrepreneurship (Bagis); Ch 5 Exploring the Theoretical Landscape of Entrepreneurial Networks: Cultural and Gender Perspectives (Kenebayeva & Tazhina) ; Ch 6 Make the investor fall in love. Keys to obtain a high NPS in crowdlending companies (Ribeiro-Navarrete, Jurgen and Ribeiro Soriano); Part 3: Constrained Entrepreneurship ; Ch 7 Constrained Entrepreneurship: South Asian Restaurants in the UK (Ram); Ch 8 Inclusive Entrepreneurship (O'Brien, Farmaki, Altinay); Part 4: Entrepreneurship Strategies; Ch 9 Marketing strategies of SMEs in hospitality and tourism: An entrepreneurial perspective(Sen-Kuepeli & Kozak); Ch 9 AI and entrepreneurship in tourism and hospitality (Ivanov); Ch 10 Human Resource Management in SMEs in the Hospitality and Tourism Industry (Arici); Ch 11 Making social enterprises sustainable: the role of social media and social innovation (Guerlek & Kilic); Ch 12 Marketing Strategies for SMEs in the Tourism and Hospitality Sector (Harkness, McCamley & Gilmore); Part 5: Entrepreneurship and Future; Ch 13 Social Entrepreneurship for sustainable development in Hospitality and Tourism (Bhatt & Upadhya); Ch 14 How Will Small Businesses Survive? Artificial Intelligence and the Future of Small Businesses (Nevzat & Kaboli); Conclusion; Index
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