Fashion Before Plus-Size

List of Figures
Acknowledgments

Introduction
Fashion Before Plus-Size
Re-fashioning Fat History
The Slender Ideal, Fat Stigma & Weight Bias
A History of Fashion Without Fashion
A Note on Terminology
Chapter Outline

1. Creating Consumers
The New Normal
Sizing Up Stoutness
Beyond the "Perfect 36"
The Problem With Fat

2. Designing for Disorder
Building Better Bodies
Modernist Fashions, Modernist Bodies
Body-as-Canvas
The Art & Science of Looking Slender

3. Fitting the Mind
The Psychology of Selling
Fat Bodies, Thin Skin
Fat, Large or Stout?
Small Advertisements for Large Sizes

4. Parables of Overweight
The Parable of the Deluded
The Parable of the Matron
The Parable of the Domestic
The Parable of the Style Blind

5. The Forgotten Woman
The Everywoman: Jane Warren Wells
The Vaudevillian: Sophie Tucker
The Mother of the Blues: Gertrude "Ma" Rainey

Conclusion
Fashion's Slenderness Imperative
A Provocation: Toward and Epistemology of "Fat Clothes"

Notes
Bibliography
Index

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• História social e cultural
• Indústrias da moda e beleza
• Teoria do design de moda
• Estudos de gênero: as mulheres

plus-size, fat, fashion industry, manufacturing, design, exclusivity, ready-to-wear