Fashion Branding Unraveled
Fashion Branding Unraveled
Hameide, Kaled K.
Bloomsbury Publishing PLC
04/2025
256
Mole
Inglês
9781501374494
Pré-lançamento - envio 15 a 20 dias após a sua edição
454
Descrição não disponível.
Preface
Acknowledgments
UNIT ONE: THE BRAND AND BRANDING
Chapter One: The Brand
Chapter Two: The Branding Process Phase One: The Brand Decision And Positioning
Chapter Three: The Branding Process Phase Two: Communication, Launching, And Evaluating The Brand
UNIT TWO: THE FASHION BRAND
Chapter Four: Luxury Fashion Brands
Chapter Five: Mass-Market Luxury Brands
Chapter Six: Retail Brands
UNIT THREE: NOURISHING AND UPDATING THE BRAND
Chapter Seven: eBrand: Fashion Brands Online
Chapter Eight: iBrand: Fashion Brands And Technology
Chapter Nine: Fashion Branding And Ethics
Glossary
Index
Acknowledgments
UNIT ONE: THE BRAND AND BRANDING
Chapter One: The Brand
Chapter Two: The Branding Process Phase One: The Brand Decision And Positioning
Chapter Three: The Branding Process Phase Two: Communication, Launching, And Evaluating The Brand
UNIT TWO: THE FASHION BRAND
Chapter Four: Luxury Fashion Brands
Chapter Five: Mass-Market Luxury Brands
Chapter Six: Retail Brands
UNIT THREE: NOURISHING AND UPDATING THE BRAND
Chapter Seven: eBrand: Fashion Brands Online
Chapter Eight: iBrand: Fashion Brands And Technology
Chapter Nine: Fashion Branding And Ethics
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
positioning; brand value; brand relevance; brand identity; brand valuation; case studies; brand management; fashion marketing; fashion management; see now, buy now model; artificial intelligence; sustainability; fashion ethics; social media; influencers; luxury fashion; mass market brands; retail brands; ecommerce
Preface
Acknowledgments
UNIT ONE: THE BRAND AND BRANDING
Chapter One: The Brand
Chapter Two: The Branding Process Phase One: The Brand Decision And Positioning
Chapter Three: The Branding Process Phase Two: Communication, Launching, And Evaluating The Brand
UNIT TWO: THE FASHION BRAND
Chapter Four: Luxury Fashion Brands
Chapter Five: Mass-Market Luxury Brands
Chapter Six: Retail Brands
UNIT THREE: NOURISHING AND UPDATING THE BRAND
Chapter Seven: eBrand: Fashion Brands Online
Chapter Eight: iBrand: Fashion Brands And Technology
Chapter Nine: Fashion Branding And Ethics
Glossary
Index
Acknowledgments
UNIT ONE: THE BRAND AND BRANDING
Chapter One: The Brand
Chapter Two: The Branding Process Phase One: The Brand Decision And Positioning
Chapter Three: The Branding Process Phase Two: Communication, Launching, And Evaluating The Brand
UNIT TWO: THE FASHION BRAND
Chapter Four: Luxury Fashion Brands
Chapter Five: Mass-Market Luxury Brands
Chapter Six: Retail Brands
UNIT THREE: NOURISHING AND UPDATING THE BRAND
Chapter Seven: eBrand: Fashion Brands Online
Chapter Eight: iBrand: Fashion Brands And Technology
Chapter Nine: Fashion Branding And Ethics
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
positioning; brand value; brand relevance; brand identity; brand valuation; case studies; brand management; fashion marketing; fashion management; see now, buy now model; artificial intelligence; sustainability; fashion ethics; social media; influencers; luxury fashion; mass market brands; retail brands; ecommerce