Getting the Bugs Out
Getting the Bugs Out
The Rise, Fall and Comeback of Volkswagen in America
Kiley, David
John Wiley and Sons Ltd
12/2002
302
Mole
Inglês
9780471263043
0471263044
15 a 20 dias
369
Presents the story of Volkswagen's raging success and near collapse in America. This book traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower power 1960s. It also explores the reasons for VW's downward spiral through the 1970s and 1980s.
Acknowledgments. Introduction. 1. The Unveiling. 2. Sins of the Fathers. 3. The Rise. 4. The Magic. 5. The Wall. 6. The German Patient. 7. The Pitch. 8. The Recovery. 9. The Prince. 10. Curves Ahead. Notes. Index.
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Presents the story of Volkswagen's raging success and near collapse in America. This book traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower power 1960s. It also explores the reasons for VW's downward spiral through the 1970s and 1980s.
Acknowledgments. Introduction. 1. The Unveiling. 2. Sins of the Fathers. 3. The Rise. 4. The Magic. 5. The Wall. 6. The German Patient. 7. The Pitch. 8. The Recovery. 9. The Prince. 10. Curves Ahead. Notes. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
