Hospitality Sales

Hospitality Sales

A Marketing Approach

Shaw, Margaret; Morris, Susan V.

John Wiley & Sons Inc

09/1999

352

Dura

Inglês

9780471296799

15 a 20 dias

770

Descrição não disponível.
SETTING THE STAGE.

Introduction to Sales and Marketing.

The Marketing Communication Mix.

THE PLAYERS.

Hospitality Customers: The Buyers.

Hospitality Businesses: The Suppliers.

Hospitality Businesses: More Suppliers.

PERSONAL SELLING AND SALES MANAGEMENT.

Personal Selling: The Sales Process.

Personal Selling: The Delivery.

Sales Management.

Sales and Technology: Part A Management and Operations.

Sales and Technology: Part B The Hospitality Customer.

INTERMEDIARIES AND PARTNERSHIPS.

Intermediaries.

Hospitality Partnerships.

Glossary.

Index.
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salesprinciples; leader; techniques; key; hospitality; art; science; telling potential; product; customers; thats right; price; organizations; instruction; approach; strategies; indepth; provides; leading; concepts; book; crucial; resource