How to Conduct Your Own Survey

How to Conduct Your Own Survey

Salant, Priscilla; Dillman, Don A.

John Wiley & Sons Inc

12/1994

256

Mole

Inglês

9780471012733

15 a 20 dias

478

Descrição não disponível.
Practical Surveys.

Cornerstones of a Quality Survey.

Deciding What Information You Need.

Choosing a Survey Method.

When and How to Select a Sample.

Writing Good Questions.

Questionnaire Design.

Setting Your Survey in Motion and Getting It Done.

From Questionnaires to Survey Results.

Reporting Survey Results.

Advice, Resources, and Maintaining Perspective.

References.

Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
guide; surveys; professionalquality; professional; nutsandbolts; gauge; market; public; product; cause; opinions; best methods; dissertation; validating; use; paper; welldocumented survey; answer; thousands; dollars; everything; survey