How to Conduct Your Own Survey
How to Conduct Your Own Survey
Salant, Priscilla; Dillman, Don A.
John Wiley & Sons Inc
12/1994
256
Mole
Inglês
9780471012733
15 a 20 dias
478
Cornerstones of a Quality Survey.
Deciding What Information You Need.
Choosing a Survey Method.
When and How to Select a Sample.
Writing Good Questions.
Questionnaire Design.
Setting Your Survey in Motion and Getting It Done.
From Questionnaires to Survey Results.
Reporting Survey Results.
Advice, Resources, and Maintaining Perspective.
References.
Index.
Cornerstones of a Quality Survey.
Deciding What Information You Need.
Choosing a Survey Method.
When and How to Select a Sample.
Writing Good Questions.
Questionnaire Design.
Setting Your Survey in Motion and Getting It Done.
From Questionnaires to Survey Results.
Reporting Survey Results.
Advice, Resources, and Maintaining Perspective.
References.
Index.