Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce

Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce

Bryer, Lanning G.; Simensky, Melvin; Wilkof, Neil J.

John Wiley & Sons Inc

10/1999

620

Dura

Inglês

9780471351085

15 a 20 dias

1398

Descrição não disponível.
Overview: Intellectual Property -- The New Global Currency (C.Zimmerman).

THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY INON-LINE COMMERCE.

Trademarks and Domain Names (S. Weinberg).

Trademark and Domain Names: International Perspective (D.Prahl).

The Advent of Electronic Commerce: Intellectual Property,Banking, and Finance (R. Lamb & R. Rosen).

Internet Industries Convergence: Legal, Strategic, and GlobalConcerns (R. Lamb & R. Rosen).

ACCOUNTING, FINANCE, AND VALUATION.

Economic and Financial Issues in Intellectual Property (R.Lamb).

Quantitative Methods of Valuing Intellectual Property (G. Smith& R. Parr).

Intellectual Property: Proactive Auditing (N. Swycher).

Financial Accounting and Reporting Considerations (A. Carter& M. Lasinski).

Amortization of Intellectual Property for U.S. Federal IncomeTaxes (R. Gehan).

The Rating Agency View of Intangible Assets (T. Hoens).

Global Piracy and Financial Valuation of Intellectual Property(R. Lamb & R. Rosen).

PROTECTING INTELLECTUAL PROPERTY.

Imperative Strategies for Protecting Trademark Assets: TheInternational Market (I. Kaufman & B. Bakshani).

Certification Marks in the Competitive Commercial Environment(J. Belson).

Parallel Imports Into and Within the European Union (S. Jackson& R. Kempner).

Imperative Strategies for Protecting Intangible Assets: The U.S.Market (A. Daniel).

The GATT Copyright Restoration: A Loss for the Public Domain forthe Benefit of Trade Policy (A. Hartnick & N. Mertzel).

New International Copyright Rules: The WIPO Copyright Treaty (T.Vinje).

Trends in the Protection of Intellectual Property Rights: A CaseStudy from Ghana (P. Kuruk).

Current State of Protection of Intellectual Property Rights ofthe Former Soviet Union (M. Eliseeva).

The Intellectual Property Characteristics of a Generic Company(A. Cohen).

Some Practical Applications of Brand Valuation to CorporateTrademark Management (S. Getzoff).

The Insurance and Management of Intellectual Property Risks (M.Simensky & E. Osterberg).
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global; new; overview; currency; intellectual; property; online; role; new marketplace; commerce; international perspective; electronic commerce intellectual; legal; financial; valuing; methods