Making Dough
Making Dough
The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Joyner, Amy; Kazanjian, Kirk; Clark, Dick
John Wiley & Sons Inc
10/2003
240
Dura
Inglês
9780471432098
15 a 20 dias
428
1. Mix Good Taste with Show Business.
2. Be Picky About Your Partners.
3. Make Good Use of Your Time and Resources.
4. Expand and Protect Your Brand.
5. Think Big, but Grow Carefully.
6. Be a Guerrilla Marketer with a Soft Touch.
7. Maintain High Standards.
8. Harness the Power of Technology.
9. Give Back to the Community.
10. Select, Treat, and Train Your Employees Well.
11. Build on Your Success.
12. Keep Them Coming Back.
Milestones Krispy Kreme History.
Acknowledgments.
Notes.
Index.
1. Mix Good Taste with Show Business.
2. Be Picky About Your Partners.
3. Make Good Use of Your Time and Resources.
4. Expand and Protect Your Brand.
5. Think Big, but Grow Carefully.
6. Be a Guerrilla Marketer with a Soft Touch.
7. Maintain High Standards.
8. Harness the Power of Technology.
9. Give Back to the Community.
10. Select, Treat, and Train Your Employees Well.
11. Build on Your Success.
12. Keep Them Coming Back.
Milestones Krispy Kreme History.
Acknowledgments.
Notes.
Index.