Managing Innovation

Managing Innovation

Integrating Technological, Market and Organizational Change

Tidd, Joe; Pavitt, Keith; Bessant, John

John Wiley and Sons Ltd







15 a 20 dias


Written in a comprehensive manner, this edition of "Managing Innovation" includes coverage of research on managing the process of bringing new ideas into use which could result in the development of new products and the introduction of new systems or methods.
Preface. About the Authors. PART I: MANAGING FOR INNOVATION. 1. Key Issues in Innovation Management. 2. Innovation as a Management Process. PART II: TAKING A STRATEGIC APPROACH. 3. Developing the Framework for an Innovation Strategy. 4. Positions: The National and Competitive Environment. 5. Paths: Exploiting Technological Trajectories. 6. Processes: Integration for Strategic Learning. PART III: ESTABLISHING EFFECTIVE EXTERNAL LINKAGES. 7. Learning from Markets. 8. Learning through Alliances. PART IV: BUILDING EFFECTIVE IMPLEMENTATION MECHANISMS. 9. Managing the Internal Processes. 10. Learning through Corporate Ventures. PART V: CREATING THE INNOVATIVE ORGANIZATION. 11. Building the Innovative Organization. 12. Creating Innovative New Firms. PART VI: ASSESSING AND IMPROVING INNOVATION MANAGEMENT PERFORMANCE. 13. An Integrative Approach To Innovation Management.Index.
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