Martha Inc.
-15%
portes grátis
Martha Inc.
The Incredible Story of Martha Stewart Living Omnimedia
Byron, Christopher M.
John Wiley and Sons Ltd
12/2002
416
Dura
Inglês
9780471123002
0471123005
15 a 20 dias
802
Martha Stewart has sold America on "good taste" and in turn has created a multi-million dollar enterprise: Martha Stewart Living Omnimedia. Author and business journalist Christopher Byron examines how Stewart created an empire on domesticity and the challenges her successful business faces each day.
Prologue. 1. Nancy Drew and the Case of the Hidden Childhood. 2. A Model Life. 3. To Wall Street. 4. The Page Turns. 5. A Nascent Empire: The Martha Moment Is Born. 6. Who's Afraid of Virginia Woolf? 7. Making the Best-Seller List. 8. Kmart Calls. 9. How to Negotiate a Contract. 10. Strategy: Get Others to Pay. 11. Controlling the Stress Lines. 12. No Good Deed Goes Unpunished. 13. Time Takes Martha. 14. Martha Takes TV. 15. In the Company of Women. 16. Scheming Times. 17. A Taxing Situation. 18. Time Takes a Licking. 19. Labor Relations. 20. When Being in the Public Eye Is Not a Good Thing. 21. From Wall Street to Main Street. 22. To the Ends of the Earth. Epilogue. Acknowledgments. Source Notes. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Martha Stewart has sold America on "good taste" and in turn has created a multi-million dollar enterprise: Martha Stewart Living Omnimedia. Author and business journalist Christopher Byron examines how Stewart created an empire on domesticity and the challenges her successful business faces each day.
Prologue. 1. Nancy Drew and the Case of the Hidden Childhood. 2. A Model Life. 3. To Wall Street. 4. The Page Turns. 5. A Nascent Empire: The Martha Moment Is Born. 6. Who's Afraid of Virginia Woolf? 7. Making the Best-Seller List. 8. Kmart Calls. 9. How to Negotiate a Contract. 10. Strategy: Get Others to Pay. 11. Controlling the Stress Lines. 12. No Good Deed Goes Unpunished. 13. Time Takes Martha. 14. Martha Takes TV. 15. In the Company of Women. 16. Scheming Times. 17. A Taxing Situation. 18. Time Takes a Licking. 19. Labor Relations. 20. When Being in the Public Eye Is Not a Good Thing. 21. From Wall Street to Main Street. 22. To the Ends of the Earth. Epilogue. Acknowledgments. Source Notes. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
