Nonprofit Internet Strategies

Foreword. Introduction. CHAPTER 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet (Ted Hart, ACFRE, ePMT ePhilanthropyFoundation.org). CHAPTER 2: It All Begins with Strategy: Using the Internet as a Strategic Tool (Anthony J. Powell, CFRE, ePMT Blackbaud Consulting Services). CHAPTER 3: Multichannel Marketing (Marcelo Inarra Iraegui, ePMT Greenpeace International). CHAPTER 4: Staffing ePhilanthropy (Tim Mills-Groninger IT Resource Center). CHAPTER 5: Integrating Online and Offline Databases to Serve Constituents Better (Jeff Gignac, CFRE, ePMT JMG Solutions, Inc.; Pamela Gignac JMG Solutions, Inc.). CHAPTER 6: Online Community Building (George Irish, ePMT HJC New Media). CHAPTER 7: Building Successful Online Communities (Sheeraz Haji, ePMT GetActive Software; Greg Neichin GetActive Software). CHAPTER 8: Building Your Brand Online (Jason Mogus, ePMT Communicopia.net; Pattie LaCroix, ePMT Communicopia.net). CHAPTER 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary (Todd Baker Champions of Philanthropy). CHAPTER 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters (Vinay Bhagat, ePMT Convio, Inc.). CHAPTER 11: Volunteer Recruitment and Management (Alison Li, ePMT HJC New Media). CHAPTER 12: e-Stewardship or e-VRM: Building and Managing Lasting and Profitable Relationships Online (Jason Potts, ePMT THINK Consulting Solutions). CHAPTER 13: Introduction to Building an Integrated Fundraising Strategy (Stephen Love, ePMT Vervos; Shelby Reardon Craver, Mathews, Smith & Company). CHAPTER 14: Annual Giving: Acquiring, Cultivating, Soliciting, and Retaining Online Donors (Michael Johnston, ePMT HJC New Media). CHAPTER 15: Special Events and Sponsorships (Philip King, ePMT Artez Interactive; Dianne Sheridan Artez Interactive). CHAPTER 16: Seeking Big Gifts Online: Planned Giving and Major Gifts (Michael Johnston, ePMT HJC New Media). CHAPTER 17: Institutional Support: Foundation and Corporate Giving (Bob Carter, Ketchum; Kristina Carlson, CFRE, ePMT FundraisingINFO.com). CHAPTER 18: ePhilanthropy Regulation and the Law (Bruce R. Hopkins Polsinelli Shalton Welte Suelthaus P.C.). CHAPTER 19: Evaluating ePhilanthropy Programs (James M. Greenfield, ACFRE, FAHP J.M. Greenfield & Associates). CHAPTER 20: The Future of ePhilanthropy: Final Thoughts (Michael Johnston, ePMT HJC New Media). APPENDIX A: ePhilanthropy Code of Ethical Online Philanthropic Practices. APPENDIX B: The Ten Rules of ePhilanthropy Every Nonprofit Must Know. APPENDIX C: APRA Statement of Ethics. APPENDIX D: The Gilbert E-Mail Manifesto for Nonprofits. APPENDIX E: Glossary of Terms. Index.

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• Gestão e técnicas de gestão
• E-commerce: aspectos de negócios
• Guias de Internet e serviços on-line
• Estratégia de negócios

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