Graphic Designer's Guide to Creative Marketing

Graphic Designer's Guide to Creative Marketing

Finding & Keeping Your Best Clients

Bowen, Linda Cooper

John Wiley & Sons Inc






15 a 20 dias


Descrição não disponível.
What is Marketing?

The Role of the Marketing Account Manager/Rainmaker: or How To Do It Yourself.

The Internal Audit: The Foundation of a Realistic Business Plan.

The External Audit: A Reality Check.

Targeting and Tracking: How to Find the Best Clients.

Positioning and Image.

The Marketing and Self-Promotion Program.

Successful Marketing Programs.

Account Management Skills: Keeping the Client.

Continuing Education: The Thinking Designer.

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