"This Business has Legs"

"This Business has Legs"

How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

Bieler, Peter; Costas, Suzanne

John Wiley & Sons Inc

06/1996

224

Mole

Inglês

9780471147497

15 a 20 dias

322

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Introduction 1

1. A Hollywood Adventure 9

2. Hat in Hand 35

3. An Irresistible Product 59

4. Shooting Suzanne 83

5. A Virtual Start Up 105

6. Ambushed 125

7. $100,000,000 151

8. A Cultural Icon 167

Epilogue 177

Peter's Time Line 185

Index 193
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