Contemporary Consumer Psychology
Contemporary Consumer Psychology
Broderick, Amanda J.
Sage Publications Ltd
01/2040
336
Dura
Inglês
9780857024121
Descrição não disponível.
Introduction
PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
Information Search, Processing and Analysis
S-O-R
Stimulus, Arousal and Emotional Response
Memory and Learning
PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
The Self-Concept and Brand Personality
Interpersonal Influences
Situational Influences
The On and Offline Environment
PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY
Using Social Networks
Advances in Marketing Psychology Research
Communication Appeal Effectiveness
Transformational Marketing
PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
Information Search, Processing and Analysis
S-O-R
Stimulus, Arousal and Emotional Response
Memory and Learning
PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
The Self-Concept and Brand Personality
Interpersonal Influences
Situational Influences
The On and Offline Environment
PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY
Using Social Networks
Advances in Marketing Psychology Research
Communication Appeal Effectiveness
Transformational Marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Introduction
PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
Information Search, Processing and Analysis
S-O-R
Stimulus, Arousal and Emotional Response
Memory and Learning
PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
The Self-Concept and Brand Personality
Interpersonal Influences
Situational Influences
The On and Offline Environment
PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY
Using Social Networks
Advances in Marketing Psychology Research
Communication Appeal Effectiveness
Transformational Marketing
PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
Information Search, Processing and Analysis
S-O-R
Stimulus, Arousal and Emotional Response
Memory and Learning
PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY
The Self-Concept and Brand Personality
Interpersonal Influences
Situational Influences
The On and Offline Environment
PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY
Using Social Networks
Advances in Marketing Psychology Research
Communication Appeal Effectiveness
Transformational Marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
