Digital Marketing in Sports
portes grátis
Digital Marketing in Sports
Global Perspectives
Mastromartino, Brandon; Zhang, James J.
Taylor & Francis Ltd
04/2025
322
Mole
9781032553726
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Part 1: Introduction. 1. Transforming Sports Business with Digital Marketing. Part 2: Transition from Traditional to Digital Strategies. 3. Sports Consumers from Social Distinction to Digital Immersion. 4. Marketing Minor League Sports in the Digital Age. 5. Exploring Change-Management Activities for Digitalization: the Case of a German Not-For-Profit Sport Club. Part 3: Brand Management. 6. Developing a Sport Team's Global Fan Nation Through Integrating Satellite Fan Segments. 7. Tokyo Games and Omni-Channel Marketing. 8. Marketing Communication of Sports Organizations on Social Networks. 9. Release the Kraken: an Analysis of the NHL's Seattle Kraken and its Digital Brand Launch. 10. Branding Strategies and Practices via Instagram: a Case Analysis. Part 4: Revenue Generation and Digital Marketing. 11. Global Dark Market Brands: the Curious Case of Mission Winnow in Motorsport. 12. Athlete Endorsement and the Business of Sports Amid Covid-19: Lessons from a Digital Media Consumption Enquiry. 13. Significance of Team Identification in Equity Crowdfunding Campaigns of European Football Clubs. Part 5: New and Emerging Technologies. 14. Promoting Sport Business in the Metaverse: An Overview. 15. Metaverse and Video Game: Brand Development in the Sport Industry. 16. Next Generation Fandom in the Australian Context: Digital Engagement, eSports, and Pandemic Effects. 17. Diversity of Digital Media Landscape in Asia-Pacific.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital;Marketing;Sports;Digital Marketing;Global Perspectives;Business;Promotion;Seattle Kraken;NHL;Video Game;Brand Development;Brand;Sport Industry;Tokyo Games;Omni-Channel;Change-Management;Digitalization;Minor League Sports;Digital Age;Diversity;Asia-Pacific;Athlete Endorsement;Covid-19;Communication;Sports Organizations;Social Networks;Global Fan Nation;Digital Immersion;Sport Consumers;Fandom;Australia;Digital Engagement;Pandemic;esports;Dark Market;Motorsport;Equity Crowdfunding Campaigns;Crowdfunding;Equity Crowdfunding;European Football Clubs;Branding Strategies;Instagram
Part 1: Introduction. 1. Transforming Sports Business with Digital Marketing. Part 2: Transition from Traditional to Digital Strategies. 3. Sports Consumers from Social Distinction to Digital Immersion. 4. Marketing Minor League Sports in the Digital Age. 5. Exploring Change-Management Activities for Digitalization: the Case of a German Not-For-Profit Sport Club. Part 3: Brand Management. 6. Developing a Sport Team's Global Fan Nation Through Integrating Satellite Fan Segments. 7. Tokyo Games and Omni-Channel Marketing. 8. Marketing Communication of Sports Organizations on Social Networks. 9. Release the Kraken: an Analysis of the NHL's Seattle Kraken and its Digital Brand Launch. 10. Branding Strategies and Practices via Instagram: a Case Analysis. Part 4: Revenue Generation and Digital Marketing. 11. Global Dark Market Brands: the Curious Case of Mission Winnow in Motorsport. 12. Athlete Endorsement and the Business of Sports Amid Covid-19: Lessons from a Digital Media Consumption Enquiry. 13. Significance of Team Identification in Equity Crowdfunding Campaigns of European Football Clubs. Part 5: New and Emerging Technologies. 14. Promoting Sport Business in the Metaverse: An Overview. 15. Metaverse and Video Game: Brand Development in the Sport Industry. 16. Next Generation Fandom in the Australian Context: Digital Engagement, eSports, and Pandemic Effects. 17. Diversity of Digital Media Landscape in Asia-Pacific.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital;Marketing;Sports;Digital Marketing;Global Perspectives;Business;Promotion;Seattle Kraken;NHL;Video Game;Brand Development;Brand;Sport Industry;Tokyo Games;Omni-Channel;Change-Management;Digitalization;Minor League Sports;Digital Age;Diversity;Asia-Pacific;Athlete Endorsement;Covid-19;Communication;Sports Organizations;Social Networks;Global Fan Nation;Digital Immersion;Sport Consumers;Fandom;Australia;Digital Engagement;Pandemic;esports;Dark Market;Motorsport;Equity Crowdfunding Campaigns;Crowdfunding;Equity Crowdfunding;European Football Clubs;Branding Strategies;Instagram
