Good Growth
portes grátis
Good Growth
How Brands Win with Social Impact
Bharadwaj, Sundar; Rodriguez-Vila, Omar
Taylor & Francis Ltd
04/2025
160
Mole
9781032467795
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1: The Rise of Social Impact Markets. Chapter 2: Understanding Social Impact. Chapter 3: Necessity or Distraction. Chapter 4: Creating a Social Impact Strategy. Chapter 5: Define a Societal Need. Chapter 6: Selecting the Brand Societal Mission. Chapter 7: Clarify the Business Logic. Chapter 8: Communication Practices. Chapter 9: Assessing the Impact. Chapter 10: Managing the Risks of Social Impact Work. Chapter 11: Brands Practicing Social Activism. Chapter 12: Leadership Practices. Chapter 13: Finding "Good Growth" - the SunTrust Case. Chapter 14: The Future of "Good Growth"
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Business;Sustainability;Social and Environmental Issues;Growth;Digital Technologies
Chapter 1: The Rise of Social Impact Markets. Chapter 2: Understanding Social Impact. Chapter 3: Necessity or Distraction. Chapter 4: Creating a Social Impact Strategy. Chapter 5: Define a Societal Need. Chapter 6: Selecting the Brand Societal Mission. Chapter 7: Clarify the Business Logic. Chapter 8: Communication Practices. Chapter 9: Assessing the Impact. Chapter 10: Managing the Risks of Social Impact Work. Chapter 11: Brands Practicing Social Activism. Chapter 12: Leadership Practices. Chapter 13: Finding "Good Growth" - the SunTrust Case. Chapter 14: The Future of "Good Growth"
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
