Managing Retail Consumption
Managing Retail Consumption
Ward, Philippa; Davies, Barry J.
John Wiley & Sons Inc
01/2002
440
Mole
Inglês
9780471489122
15 a 20 dias
688
Descrição não disponível.
Preface
Acknowledgment
Introduction
PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
Retailing History
The Birth of Modern Consumption
Consumption, Signs and Symbols
PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
A Dramaturgical View-Elements of the Drama: A Question of Perspective
The Servuction Model and its Extensions
The Physical Environment
Merchandise
Atmosphere and Image
The Social Dimension
The Temporal Dimension
Customers' Psychological State
PART 3 THE RETAIL ENTERPRISE IN CONTEXT
The Strategic Context
Service Characteristics and Context
The Locational Context
The Social and Ecological Context
PART 4 THE RETAIL FUTURE
Conclusions and Prognosis
Index
Acknowledgment
Introduction
PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
Retailing History
The Birth of Modern Consumption
Consumption, Signs and Symbols
PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
A Dramaturgical View-Elements of the Drama: A Question of Perspective
The Servuction Model and its Extensions
The Physical Environment
Merchandise
Atmosphere and Image
The Social Dimension
The Temporal Dimension
Customers' Psychological State
PART 3 THE RETAIL ENTERPRISE IN CONTEXT
The Strategic Context
Service Characteristics and Context
The Locational Context
The Social and Ecological Context
PART 4 THE RETAIL FUTURE
Conclusions and Prognosis
Index
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viewpoint; explores; retail; managing; consumption; customers; context; subject; social; book; new; barry; balances; perspective; student; unique; approach; interdisciplinary; way; authors; provision; retailers; interplay
Preface
Acknowledgment
Introduction
PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
Retailing History
The Birth of Modern Consumption
Consumption, Signs and Symbols
PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
A Dramaturgical View-Elements of the Drama: A Question of Perspective
The Servuction Model and its Extensions
The Physical Environment
Merchandise
Atmosphere and Image
The Social Dimension
The Temporal Dimension
Customers' Psychological State
PART 3 THE RETAIL ENTERPRISE IN CONTEXT
The Strategic Context
Service Characteristics and Context
The Locational Context
The Social and Ecological Context
PART 4 THE RETAIL FUTURE
Conclusions and Prognosis
Index
Acknowledgment
Introduction
PART 1 INTRODUCTION AND CONTEXT : THE ROLE AND HISTORY OF RETAIL CONSUMPTION
Retailing History
The Birth of Modern Consumption
Consumption, Signs and Symbols
PART 2 MANAGEMENT OF THE ARENA OF RETAIL CONSUMPTION
A Dramaturgical View-Elements of the Drama: A Question of Perspective
The Servuction Model and its Extensions
The Physical Environment
Merchandise
Atmosphere and Image
The Social Dimension
The Temporal Dimension
Customers' Psychological State
PART 3 THE RETAIL ENTERPRISE IN CONTEXT
The Strategic Context
Service Characteristics and Context
The Locational Context
The Social and Ecological Context
PART 4 THE RETAIL FUTURE
Conclusions and Prognosis
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.