Market Research Methods in the Sports Industry

Market Research Methods in the Sports Industry

Managing Sports Brands

Seric, Neven; Ljubica, Jasenko

Emerald Publishing Limited

04/2025

232

Dura

9781837534470

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter 1. Introduction

Chapter 2. Motives for Market Research in the Sports Industry

Chapter 3. Simple Market Research in the Sports Industry

Chapter 4. Secondary Data in Market Research in the Sports Industry

Chapter 5. Exploratory Research in the Sports Industry

Chapter 6. Descriptive Research in the Sports Industry

Chapter 7. Primary Data in Market Research in the Sports Industry

Chapter 8. Qualitative Market Research in the Sports Industry

Chapter 9. Field Implementation of Market Research in the Sports Industry

Chapter 10. Analysis of the Market Research Results in the Sports Industry
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Leisure; Sports Management; Sports Marketing; Descriptive Research; Qualitative Market Research; Sports Brands