Multinational Strategic Alliances

Introduction: Strategic Alliances and Multinational Management.

Strategic Management Fit: The Enabling Role of Alliances for an Individual Firm.

Negotiating and Partner Selecting.

Determining Type and Structure of Strategic Alliances: Operational Fit.

Making Multinational Strategic Alliances Work: Management Staffing, Organizing and Leading.

Making Multinational Strategic Alliances Work: Management, Development and Training, Control and Termination.

Conclusion: Guidelines for Developing and Managing Multinational Strategic Alliances.

Appendices.

Indexes.

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Comércio internacional
• Vendas e marketing
• Multinacionais
• Estratégia de negócios

multinational; business; york; significant; today; strategic alliances; new; tools; way; organizations; managers; faced; long time; large organizations; majority; surveys; frequency; breadth; working; todays; climate