Name of the Game

Name of the Game

The Business of Sports

Gorman, Jerry; Calhoun, Kirk

John Wiley & Sons Inc

03/1994

296

Mole

Inglês

9780471594239

15 a 20 dias

460

Descrição não disponível.
ROOTS OF THE SPORTS BUSINESS, OR HOW WE GOT TO WHERE WE ARETODAY.

Baseball.

Football.

The Second Generation.

The Legacy.

WHAT PAYS THE BILLS?.

TV 1--Birth of a Giant.

TV 2--Growth to Success and Trouble.

Radio, First and Always.

Through the Turnstiles.

While the Games Play On.

Far from the Madding Crowd.

WHERE THE MONEY GOES.

Star Struck.

Building Blocks of Dreams.

The Nuts and Bolts of Sports.

EXPANSION.

Probing the X Factor.

FAN EQUITY.

A Business Lesson.

Bibliography.

Index.
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business; today; bills; tv birth; tv growth; turnstiles; games play; crowd; madding; money; dreams; blocks; bolts; factor