Contemporary Consumer Psychology

Introduction PART ONE: THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY Information Search, Processing and Analysis S-O-R Stimulus, Arousal and Emotional Response Memory and Learning PART TWO: INFLUENCES ON THE CONSUMER DECISION PROCESS: A FRAMEWORK OF STUDY The Self-Concept and Brand Personality Interpersonal Influences Situational Influences The On and Offline Environment PART THREE: MARKETING PSYCHOLOGY APPLICATIONS: A FRAMEWORK OF STUDY Using Social Networks Advances in Marketing Psychology Research Communication Appeal Effectiveness Transformational Marketing

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• Psicologia
• Pesquisa de mercado