Qualitative Consumer and Marketing Research
-15%
portes grátis
Qualitative Consumer and Marketing Research
Fischer, Eileen; Kozinets, Robert; Belk, Russell W.
Sage Publications Ltd
12/2012
240
Dura
Inglês
9780857027665
15 a 20 dias
560
Descrição não disponível.
Introduction
Getting Started: How to Begin a Qualitative Research Project
Depth Interviews
Ethnography and Observational Methods
Online Observation and Netnography
Data Collection Aids
Approaches to Data Analysis, Interpretation and Theory Building for Scholarly Research
Analysis, Theory and Presentation for Managers
Presenting, Disseminating, and Sharing
Final Thoughts
Getting Started: How to Begin a Qualitative Research Project
Depth Interviews
Ethnography and Observational Methods
Online Observation and Netnography
Data Collection Aids
Approaches to Data Analysis, Interpretation and Theory Building for Scholarly Research
Analysis, Theory and Presentation for Managers
Presenting, Disseminating, and Sharing
Final Thoughts
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
qualitative research project;depth interviews;ethnographic methods;observational methods;online observation;netnography;data collection aids;data analysis;scholarly research;presenting research
Introduction
Getting Started: How to Begin a Qualitative Research Project
Depth Interviews
Ethnography and Observational Methods
Online Observation and Netnography
Data Collection Aids
Approaches to Data Analysis, Interpretation and Theory Building for Scholarly Research
Analysis, Theory and Presentation for Managers
Presenting, Disseminating, and Sharing
Final Thoughts
Getting Started: How to Begin a Qualitative Research Project
Depth Interviews
Ethnography and Observational Methods
Online Observation and Netnography
Data Collection Aids
Approaches to Data Analysis, Interpretation and Theory Building for Scholarly Research
Analysis, Theory and Presentation for Managers
Presenting, Disseminating, and Sharing
Final Thoughts
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
