Disruption

Disruption

Overturning Conventions and Shaking Up the Marketplace

Dru, Jean-Marie

John Wiley & Sons Inc

12/1996

256

Dura

Inglês

9780471165651

15 a 20 dias

441

Descrição não disponível.

THE ROAD TO DISRUPTION.

Retrospective.

Discontinuity.

THE DISRUPTION DISCIPLINE.

Disruption.

Convention.

Vision.

DISRUPTION IN PRACTICE.

Disruption Methodology.

Disruption Sources.

DISRUPTION AND THE ROAD AHEAD.

Disruption in the Information Age.

Disruption and the Role of the Agency.

Disruption Web Site.

Acknowledgements.

Bibliography.

Advertising Campaigns.

Index.

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business; overnight delivery; ideas; express; last; federal; yearsfrom; saturns; breakthrough; thirty; ideas great; intuitive level; business breakthroughs; reproduce; part; integral; company operates; course; practices; familiar; disruption