Global Strategic Management

PART ONE: INTRODUCING STRATEGY AND THE GLOBAL CONTEXT
Basics in Strategic Management
Understanding the International Context
Achieving a Global Competitive Advantage
PART TWO: DESIGNING AND EXECUTING A GLOBAL STRATEGY
Selecting Markets and Expansion Patterns
Developing Organizational Architectures
PART THREE: MANAGERIAL ISSUES
Achieving Cross-border Knowledge Transfer
Fostering Innovation and Entrepreneurship in MNCs
Mastering Global Chess: Multinational Competition
Doing Business in Emerging Markets
Global Corporate Social Responsibility
Branding and Reputation
Establishing a Regional Strategy
Configuring Global Value Chains
PART FOUR: CONCLUSION
The Future of Global Strategy

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• Economia internacional
• Negócios internacionais