Doing Business in Europe
-15%
portes grátis
Doing Business in Europe
Suder, Gabriele
SAGE Publications Ltd
12/2011
472
Mole
Inglês
9780857020857
0857020854
15 a 20 dias
790
Fully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.
Introduction: The New European Business Environment PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES Landmarks of European Integration, or How History and Politics Shape the Business Environment Enlargement and the Theories of Integration Institutional Players: How the Rules and Agendas of the European Business Environment are Set PART TWO: BUSINESS EUROPEANIZATION The Europeanization of a Business Environment The Europeanization of Business Management PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT European Economics, Finance and Funding Marketing in Europe Lobbying the Playing Field Competing Internationally PART FOUR: CORPORATE CASE STUDIES Airbus: A Catalyst of European Integration Investment Consulting in Eastern Europe with Excedea The Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of Europeanization European Chief Executives in the Merger Maze: Coping with Multiple Realities The Europeanization of Marimekko: International Growth and Single Market Effects Managing Change at Unilever Altran: Launching a Corporate Representation Office in Brussels Haier: A Global Chinese Corporation Feels at Home in Germany
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Fully revised and updated to take into account recent developments in the EU the book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.
Introduction: The New European Business Environment PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES Landmarks of European Integration, or How History and Politics Shape the Business Environment Enlargement and the Theories of Integration Institutional Players: How the Rules and Agendas of the European Business Environment are Set PART TWO: BUSINESS EUROPEANIZATION The Europeanization of a Business Environment The Europeanization of Business Management PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT European Economics, Finance and Funding Marketing in Europe Lobbying the Playing Field Competing Internationally PART FOUR: CORPORATE CASE STUDIES Airbus: A Catalyst of European Integration Investment Consulting in Eastern Europe with Excedea The Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of Europeanization European Chief Executives in the Merger Maze: Coping with Multiple Realities The Europeanization of Marimekko: International Growth and Single Market Effects Managing Change at Unilever Altran: Launching a Corporate Representation Office in Brussels Haier: A Global Chinese Corporation Feels at Home in Germany
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
