Customer Experience in the Context of Omnichannel Retailing

Customer Experience in the Context of Omnichannel Retailing

Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey

Fraenzel, Nils

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

04/2025

243

Mole

9783658475673

Pré-lançamento - envio 15 a 20 dias após a sua edição

Descrição não disponível.
Introduction.- Study 1: How Online Trust and Online Brand Equity TranslateOnline- and Omnichannel-Specific Instruments into Repurchase Intention.- Study 2: Links and Effects of Channel Integration in the Pre-Purchase and Purchase Stages of Omnichannel Retailers.- Study 3: Reciprocal Effects of Cognitive, Affective and Social Customer Experience on Customer Loyalty and Word-of-Mouth in Omnichannel Retailing.- Study 4: Perceived Customer Experience in a Pre-purchase Stage and a Purchase Stage. Links, Effects and Moderations.- Final Remarks.- References.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Omnichannel Retailing;Customer Experience;Channel Integration;Reciprocity;Touchpoints;Omnichannel Retailing;Customer Experience;Channel Integration;Reciprocity;Touchpoints;Omnichannel Retailing;Customer Experience;Channel Integration;Reciprocity;Touchpoints