Big M, Little M Marketing
-15%
portes grátis
Big M, Little M Marketing
New Strategies for a New Asia
Ketchum, D.
John Wiley & Sons (Asia) Pte Ltd
12/2003
280
Dura
Inglês
9780471479239
0471479233
15 a 20 dias
534
M and m is the new formula for marketing in Asia. This work outlines a two pronged marketing approach that identifies customers needs and meets them (Big M), while providing the tactics (little m), such as advertising, promotions, public relations, online, and direct mail, to meet those needs.
Acknowledgments 1. Preface 2. Introduction 3. BIG M, little m Marketing 4. Asian Sense and Business Sensibility 5. The Compass 6. The Map 7. Eight Signposts to Success 8. Navigation Tools 9. Afterword 10. Sources and Notes 11. Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
M and m is the new formula for marketing in Asia. This work outlines a two pronged marketing approach that identifies customers needs and meets them (Big M), while providing the tactics (little m), such as advertising, promotions, public relations, online, and direct mail, to meet those needs.
Acknowledgments 1. Preface 2. Introduction 3. BIG M, little m Marketing 4. Asian Sense and Business Sensibility 5. The Compass 6. The Map 7. Eight Signposts to Success 8. Navigation Tools 9. Afterword 10. Sources and Notes 11. Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
