Guru Guide to Marketing
-15%
portes grátis
Guru Guide to Marketing
A Concise Guide to the Best Ideas from Today's Top Marketers
Boyett, Jimmie T.
John Wiley and Sons Ltd
12/2003
252
Dura
Inglês
9780471213772
0471213772
15 a 20 dias
482
Marketing has undergone a revolution resulting from contemporary technology and business practices. In this installment of the "Guru Guide" series, the authors draw upon top marketers like Seth Godin, Ian Gordan, Sam Hill, Glenn Rifkin and Don Peppers to create a user-friendly guide.
Introduction; Chapter 1. The Future of Marketing; Chapter 2. All You Need Is a Brand; Chapter 3. All You Need Is Brand Management; Chapter 4. All You Need Is a Customer Relationship; Chapter 5. All You Need Is Customer Equity; Chapter 6. All You Need Is Buzz; The Gurus; Notes; Bibliography; Index.
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Marketing has undergone a revolution resulting from contemporary technology and business practices. In this installment of the "Guru Guide" series, the authors draw upon top marketers like Seth Godin, Ian Gordan, Sam Hill, Glenn Rifkin and Don Peppers to create a user-friendly guide.
Introduction; Chapter 1. The Future of Marketing; Chapter 2. All You Need Is a Brand; Chapter 3. All You Need Is Brand Management; Chapter 4. All You Need Is a Customer Relationship; Chapter 5. All You Need Is Customer Equity; Chapter 6. All You Need Is Buzz; The Gurus; Notes; Bibliography; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
