Marketing Plan
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portes grátis
Marketing Plan
Cohen, William A.
John Wiley & Sons Inc
02/2006
350
Mole
Inglês
9780471755296
15 a 20 dias
942
Descrição não disponível.
Chapter 1. Planning the Development of a Marketing Plan. Chapter 2. Scanning Your Environment.
Chapter 3. Establishing Goals and Objectives.
Chapter 4. Developing Marketing Strategy.
Chapter 5. Developing Marketing Tactics.
Chapter 6. Forecasting for Your Marketing Plan.
Chapter 7. Calculating Important Financial Ratios for Your Marketing Plan.
Chapter 8. Presenting the Marketing Plan.
Chapter 9. Implementation.
Appendix A: Sample Marketing Plans.
Appendix B: Sources of Secondary Research.
Appendix C: Examples of Simple Marketing Research and a Marketing Research Checklist.
Appendix D: How to Lead a Tam.
Appendix E: The Concept and Application of Marketing Strategy.Appendix.
Appendix F: Useful Worksheets for Market Planning.
Appendix G: Useful Web Site that can Help You Develop a Marketing Plan.
Index.
Chapter 3. Establishing Goals and Objectives.
Chapter 4. Developing Marketing Strategy.
Chapter 5. Developing Marketing Tactics.
Chapter 6. Forecasting for Your Marketing Plan.
Chapter 7. Calculating Important Financial Ratios for Your Marketing Plan.
Chapter 8. Presenting the Marketing Plan.
Chapter 9. Implementation.
Appendix A: Sample Marketing Plans.
Appendix B: Sources of Secondary Research.
Appendix C: Examples of Simple Marketing Research and a Marketing Research Checklist.
Appendix D: How to Lead a Tam.
Appendix E: The Concept and Application of Marketing Strategy.Appendix.
Appendix F: Useful Worksheets for Market Planning.
Appendix G: Useful Web Site that can Help You Develop a Marketing Plan.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
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Chapter 1. Planning the Development of a Marketing Plan. Chapter 2. Scanning Your Environment.
Chapter 3. Establishing Goals and Objectives.
Chapter 4. Developing Marketing Strategy.
Chapter 5. Developing Marketing Tactics.
Chapter 6. Forecasting for Your Marketing Plan.
Chapter 7. Calculating Important Financial Ratios for Your Marketing Plan.
Chapter 8. Presenting the Marketing Plan.
Chapter 9. Implementation.
Appendix A: Sample Marketing Plans.
Appendix B: Sources of Secondary Research.
Appendix C: Examples of Simple Marketing Research and a Marketing Research Checklist.
Appendix D: How to Lead a Tam.
Appendix E: The Concept and Application of Marketing Strategy.Appendix.
Appendix F: Useful Worksheets for Market Planning.
Appendix G: Useful Web Site that can Help You Develop a Marketing Plan.
Index.
Chapter 3. Establishing Goals and Objectives.
Chapter 4. Developing Marketing Strategy.
Chapter 5. Developing Marketing Tactics.
Chapter 6. Forecasting for Your Marketing Plan.
Chapter 7. Calculating Important Financial Ratios for Your Marketing Plan.
Chapter 8. Presenting the Marketing Plan.
Chapter 9. Implementation.
Appendix A: Sample Marketing Plans.
Appendix B: Sources of Secondary Research.
Appendix C: Examples of Simple Marketing Research and a Marketing Research Checklist.
Appendix D: How to Lead a Tam.
Appendix E: The Concept and Application of Marketing Strategy.Appendix.
Appendix F: Useful Worksheets for Market Planning.
Appendix G: Useful Web Site that can Help You Develop a Marketing Plan.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
