Essentials of Business Research
Essentials of Business Research
Samouel, Phillip; Money, Arthur H.; Hair, Prof Joseph F.; Babin, Barry J.
John Wiley and Sons Ltd
06/2005
464
Mole
Inglês
9780471271369
762
Descrição não disponível.
Preface. About the Authors. PART 1: INTRODUCTION Chapter 1. Business Research for the 21st Century. PART 2: BEGINNING THE RESEARCH PROCESS. Chapter 2. Fundamentals of Research Design. Chapter 3. Creative Decision Making and Research. Chapter 4. Ethics in Business Research. PART 3: DATA COLLECTION, MANAGEMENT, AND SAMPLING. Chapter 5. Data Collection Approaches. Chapter 6. Measurement and Scaling. Chapter 7. Questionnaire Design. Chapter 8. Sampling Approaches and Considerations. PART 4: DATA ANALYSIS AND PRESENTATION. Chapter 9. Understanding and Presenting Data. Chapter 10. Basic Data Analysis Methods. Chapter 11. Correlation and Regression. Chapter 12. Reporting and Presenting Research. PART 5: ADVANCED TOPICS IN BUSINESS RESEARCH. Chapter 13. Other Multivariate Techniques. Chapter 14. Advanced Analysis and Presentation Approaches. Glossary. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Preface. About the Authors. PART 1: INTRODUCTION Chapter 1. Business Research for the 21st Century. PART 2: BEGINNING THE RESEARCH PROCESS. Chapter 2. Fundamentals of Research Design. Chapter 3. Creative Decision Making and Research. Chapter 4. Ethics in Business Research. PART 3: DATA COLLECTION, MANAGEMENT, AND SAMPLING. Chapter 5. Data Collection Approaches. Chapter 6. Measurement and Scaling. Chapter 7. Questionnaire Design. Chapter 8. Sampling Approaches and Considerations. PART 4: DATA ANALYSIS AND PRESENTATION. Chapter 9. Understanding and Presenting Data. Chapter 10. Basic Data Analysis Methods. Chapter 11. Correlation and Regression. Chapter 12. Reporting and Presenting Research. PART 5: ADVANCED TOPICS IN BUSINESS RESEARCH. Chapter 13. Other Multivariate Techniques. Chapter 14. Advanced Analysis and Presentation Approaches. Glossary. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
