Strategic Management in the Global Economy
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Strategic Management in the Global Economy
Vernon-Wortzel, Heidi; Wortzel, Lawrence H.
John Wiley & Sons Inc
11/1996
592
Mole
Inglês
9780471158738
15 a 20 dias
914
Descrição não disponível.
Partial table of contents:
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.
Dunning: The Competitive Advantage of Countries and MNEActivity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for InternationalBusiness.
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.
Dunning: The Competitive Advantage of Countries and MNEActivity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for InternationalBusiness.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
strategic management advice; strategic planning in global workplace; production operations management; forecasting tool; budgeting tools; corporate strategic planning; the globalization process; R&D management; technological management in business; company strategic planning; changing patterns of international companies; corporate strategic management; strategic management
Partial table of contents:
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.
Dunning: The Competitive Advantage of Countries and MNEActivity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for InternationalBusiness.
GLOBAL FIRMS AND THE GLOBAL ENVIRONMENT.
Vernon: Where Are the Multinationals Headed.
THE GLOBALIZATION PROCESS.
Melin: Internationalization as a Strategy Process.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE CORPORATEVIEW.
Porter: Changing Patterns of International Competition.
COMPETITIVE ANALYSIS AND STRATEGIC PLANNING: THE COUNTRYVIEW.
Dunning: The Competitive Advantage of Countries and MNEActivity.
STRATEGIC ALLIANCES.
Tallman and Shenkar: A Managerial Decision Model of InternationalCooperative Venture Formation.
MARKETING.
Ohmae: The Rise of the Region State.
PRODUCTION.
MacCormack, Newman, and Rosenfield: The New Dymanics of GlobalManufacturing Site Location.
R&D AND TECHNOLOGY MANAGEMENT.
De Meyer: Management of International R&D Operations.
FINANCE.
Lessard: Global Competition and Corporate Finance in the1990s.
ORGANIZATION AND HUMAN RESOURCES MANAGEMENT.
Hofstede: The Business of International Business Is Culture.
INFORMATION AND INFORMATION PROCESSING.
Babbar and Rai: Competitive Intelligence for InternationalBusiness.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
strategic management advice; strategic planning in global workplace; production operations management; forecasting tool; budgeting tools; corporate strategic planning; the globalization process; R&D management; technological management in business; company strategic planning; changing patterns of international companies; corporate strategic management; strategic management
