Multinational Strategic Alliances

Introduction: Strategic Alliances and Multinational Management.

Strategic Management Fit: The Enabling Role of Alliances for an Individual Firm.

Negotiating and Partner Selecting.

Determining Type and Structure of Strategic Alliances: Operational Fit.

Making Multinational Strategic Alliances Work: Management Staffing, Organizing and Leading.

Making Multinational Strategic Alliances Work: Management, Development and Training, Control and Termination.

Conclusion: Guidelines for Developing and Managing Multinational Strategic Alliances.

Appendices.

Indexes.

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• Estratégia de negócios
• Vendas e marketing
• Multinacionais
• Comércio internacional

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