Global Marketing Management

PART ONE: GLOBALIZATION.1. Globalization Imperative.PART TWO: GLOBAL MARKETING ENVIRONMENT.2. Global Economic Environment.3. Financial Environment.4. Global Cultural Environment and Buying Behavior.5. Political and Legal Environment.PART THREE: DEVELOPMENT OF COMPETITIVE MARKETING STRATEGY6. Global Marketing Research.7. Global Segmentation and Positioning.8. Global Marketing Strategies.9. Global Market-Entry Strategies.10. Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces.PART FOUR: GLOBAL MARKETING STRATEGY DEVELOPMENT.11. Global Product Policy Decisions I: Developing New Products for Global Markets.12. Global Product Policy Decisions II: Marketing Products and Services.13. Global Pricing.14. Communicating with the World Consumer.15. Sales Management.16. Global Logistics and Distribution.17. Export and Import Management.PART FIVE: MANAGING GLOBAL OPERATIONS.18. Planning, Organization, and Control of Global Marketing Operations19. Global Marketing and the Internet.Cases.Web Cases.Photo Credits.Index.

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• Vendas e gestão do marketing