Precision Marketing
-15%
portes grátis
Precision Marketing
The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Brebach, Gresh; Kotler, Philip; Zabin, Jeff
John Wiley & Sons Inc
01/2004
272
Dura
Inglês
9780471467618
15 a 20 dias
560
Descrição não disponível.
Acknowledgments. Foreword by Philip Kotler.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
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Acknowledgments. Foreword by Philip Kotler.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.
Introduction.
1. The Rise of Precision Marketing.
2. The Precision Marketing Cycle.
3. Exploiting the Data.
4. Precision Marketing in the Age of Gaia.
5. Fifteen Minutes of Privacy?
6. The Precision Marketing Future.
Notes.
Index.
About the Authors.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
