Research Methods for Managers

PART ONE: ISSUES AND PROCESSES IN MANAGEMENT RESEARCH
Introduction
Starting Management Research
The Role of Theory in Research Methods
PART TWO: KEY METHODS IN MANAGEMENT RESEARCH
Experimental Research Design
Action Research
Survey Research Design
Qualitative Methodology
The Case of Ethnography
PART THREE: PHILOSOPHICAL ISSUES AND DEVELOPMENTS IN MANAGEMENT RESEARCH
Philosophical Disputes and Management Research
Conclusions
Evaluating Management Research

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• Gestão da pesquisa e desenvolvimento

management research;organisation research;qualitative methology